User Centred Design of Financial Services Project News Edition 02,
June 22, 2005
User Centred Design (UCD) of Financial Services Project News is
a fortnightly e-newsletter that keeps you in touch with what is
happening in the Banking and E-Commerce streams of the SITCRC project
on Security, Trust, Identity and Privacy. The aim is to stimulate
interaction with our wider project team, industry partners and researchers
involved with the use and design of financial services.
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In this issue:
1. Margaret: Update on progress
2. Introducing our newest researcher
3. Stories from the field
4. Virtual Communities & Legal challenges
5. Upcoming Conferences & Useful links
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1. Margaret: Update on progress on banking and money project
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We have completed 30 of 80 interviews about people’s
handling of money and use of the Internet The interviews are being
transcribed and introduced into N6, a computer program for qualitative
research. Some of them have been coded broadly. We will pause in
our interviewing and complete the coding, followed by analysis along
the broad themes that have emerged.
This still has to be honed, but the themes are
falling into the following broad areas:
- People feel the need to strike a balance between
personal, joint and sometimes family money.
- People who use the Internet most often sidestep questions about
security.
- People who use the Internet want more personal interaction for
some activities
- Banks need to be able to use a variety of communication channels
following customer preferences.
- There is a dissatisfaction in the way banks handle changes in
personal information.
- People want to separate different kinds of money within the same
account.
We have some paths ahead now on the two research
streams:
- We will seek out people who use the Internet
and do not use Internet banking to explore issues of security further.
- We will also examine the relationship between Internet commerce
and Internet banking.
The following areas arising from the projects are
being developed by Banking and E-commerce researchers
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A Security and Privacy
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Security is one of the main concerns of banks.
People, however, who use Internet banking as a matter of habit,
do not talk about security. There is evidence that individuals will
spend very little time and effort to find out about their privacy
rights when dealing online. We are exploring how to provide simple
privacy protection for users while at the same time ensuring strong
identity management practices.
A legal regulatory environment for handling personal
information now exists in many countries, including Australia. How
can an Internet business manage the collection, use and disclosure
of personal information most effectively in a global environment?
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B Customers and Internet banking
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There is a tension between customers’ perception
of money as personal and the impersonal nature of Internet transactions.
The challenge for banks is to personalize relationships on and off
the Internet.
People like to separate different kinds of money
from each other such as grocery transactions from mortgage and so
on. We suggest that a structure that helps keep the different kinds
of joint money into a single “pocketed account”, will
reduce the risks of Internet banking, and help the bank to keep
more of a customer’s business.
There is a generational change in the meanings
of independence, jointness and interdependence and hence a change
in the balance and significance of joint and personal accounts.
We will explore whether the relationship between management and
control of money has changed with Internet banking. It appears that
the younger generation, including couples, singles and parents with
young children are more frequent users of the internet.
People with low income fall into three discrete
groups – people currently on a low income but hope to make
more money (e.g. students); people who had a higher income but are
now on Centrelink benefits; and people who have always been on low
income. In the last group, there is little use of the Internet,
a greater use of cash, and the main issue with banking is the issue
of avoiding or managing debt. Microfinance in Australia focuses
on the provision of small loans for the purchase of white goods.
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C SMEs
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Small businesses that conduct business on the Internet
carry the financial burden when Internet customers commit fraud.
It is important they have better strategies for identifying who
their customers are and how to avoid financial loss.
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2. Introducing our newest researcher
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Carmen Gould recently submitted her PhD within
the School of Management at RMIT University. She holds an Honours
degree in Quality Management from Salford University, UK. Carmen’s
research interests relate to Internet privacy and e-commerce, and
she has had a number of publications in these areas.
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3. Stories from the field
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Dora is in her late 30’s – early 40’s
and lives with a de facto partner with her two children from a previous
marriage. Her parents are dead and she is not close to either of
her two brothers. She and her partner are both academics.
Dora and her partner maintain separate accounts,
although they do have one joint account with a nil balance. She
pays for groceries and household bills most of the time; he pays
the mortgage. Their mortgage is through the Uni Super Fund in joint
names. She has no investments.
Dora is divorced. She and her husband also had
separate accounts, although each was a signatory to the others’
account. Her husband contributes to the upbringing and education
of the children and he is a signatory to her current bank account
in case something happens to the children.
Dora used to do her banking on the internet but
the scares last year relating to phishing made her stop using the
service. She pays most of her bills through BPay and withdraws money
through ATMs. She would go inside a bank about once a year. She
had a problem with her VISA card recently while on an overseas teaching
trip when someone else used her card details so is still concerned
about security. She has bought a few things on the internet (tickets
or books through Amazon) but is wary of it. Her partner generally
purchases items for her. She doesn’t have many privacy concerns,
only security ones, although she dislikes receiving unsolicited
material through the post. Health is the only possible area for
privacy concerns.
She wouldn’t discuss financial matters with
her remaining family.
Their next financial commitment is to buy a new
house and to keep their current house as an investment. She will
research lenders on the internet and then will decide who to talk
to. She and her partner might consider a joint account then for
shared expenses. She is likely to go back to internet banking. Not
interested in using her mobile for banking.
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4. Virtual Communities & Legal Challenges
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Professor Margaret Jackson and Associate Professor
Mohini Singh gave a presentation on issues related to virtual communities
at RMIT on Monday 20th June 2005. Virtual communities are defined
as online interactive groups with a shared purpose and with policies
(or rules). They are characterised by active participation, shared
resources, appreciation of technology, shared knowledge, reciprocity
and significant cooperation via the Internet.
Three virtual communities- ninemsn.com.au, ecoustics.com
and BarnesandNoble.com - had been examined by the authors. There
are a number of legal areas which virtual communities should be
aware but the key areas are:
Defamation
Copyright Infringement
Privacy and Data Protection
Misleading and deceptive conduct
Browsewrap or clickwrap contacts
Defamation and copyright infringement are potential
areas for legal liability for virtual communities particularly when
they offer discussion forums and message boards. Virtual communities
have to decide whether they will monitor the content of such forums
and boards. If they do monitor (or state they will monitor), they
may be held to be liable as publishers for defamatory material and
for authorising copyright infringement. If they choose to monitor,
then it is crucial that this task is performed regularly and thoroughly.
It is important, too, that virtual communities
get users of their sites to agree to the terms of use, particularly
when offering users the right to post information. A simple method
of ensuring that the terms have been accepted is by providing an
‘I agree’ button for users to click before proceeding
further into the website.
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4. Upcoming conferences & Useful links
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* ACM Workshop on Digital Rights Management
7 November 2005
Alexandria, USA
http://www.titr.uow.edu.au/DRM2005
Paper Submission Deadline: July 18 2005
* First International Conference on Digital Rights Management:
Technologies, Issues, Challenges and Systems, Sydney, Australia,
31 October - 2 November 2005
http://www.titr.uow.edu.au/DRMTICS2005
Paper Submission Deadline: 15 July 2005
* QualIT2005 - Challenges for Qualitative Research
November 23-25, 2005 - Brisbane Australia
http://www.cit.gu.edu.au/conferences/qualit2005/
Paper Submission Deadline: 1 July 2005
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Useful Links
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"Yesterday, MasterCard announced the theft of 40 million credit
cards. ... Experts say that this is the worst case of data theft
in IT history."
http://news.softpedia.com/news/CardSystems-Solutions-hands-over-40M-credit-cards-to-hackers-3367.shtml
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